Designingintentional,high-impactdigitalexperiences.
I'm Ashley — a Lead Web Designer available for remote opportunities. I bridge the gap between user-centered UX and marketing strategy to build intuitive, scalable interfaces that drive business growth for thoughtful brands.
UX research · UI design · Web design · Brand systems
✦ Selected Work
A few things I've made lately.
Concept-driven digital and visual work spanning product, web, and brand. Each project is built around the people who'll use it.
✦ About
Curious by nature, intentional by craft.
As Lead Web Designer at PropertyRoom.com, I spearhead the digital direction of a high-volume platform, balancing complex product architecture with intuitive user experiences. Beyond the pixel, I operate as a strategic partner to the marketing department—translating high-level brand goals into effective digital experiences that drive site performance and growth.
I blend human-centered design with data-backed precision. From product research and wireframing to high-fidelity prototyping and strategic marketing support, I don't just design interfaces—I build scalable solutions that solve business problems.
Strategic Scope
Product Design Leadership
- Digital Direction: Leading high-impact projects that define the company's product roadmap and user experience standards.
- Strategic Growth: Engineering forward-thinking technical solutions that prioritize both scalability and customer retention.
- UX Architecture: Championing user-centered workflows that transform complex challenges into effortless, intuitive user journeys.
Marketing & Brand Strategy
- Campaign Alignment: Partnering with marketing leadership to translate brand vision into high-converting digital campaigns.
- Performance Optimization: Driving site performance and site-wide engagement through data-informed design iterations.
- Brand Stewardship: Ensuring a cohesive digital presence that reflects company values across every user touchpoint.
- 8+
- Years designing
- 1
- Lead design role
- ∞
- Iterations refined
- 100%
- Pixel honesty
✦ Services
How I can help.
Design smarter. Iterate faster. Deliver stronger results.
Web Design
Marketing sites and product pages crafted to be intuitive, visually cohesive, and built around real user needs.
- ✦Landing pages
- ✦Marketing sites
- ✦E-commerce
- ✦Webflow / Framer
UX / UI Design
From research and wireframes to high-fidelity prototypes — every decision grounded in empathy and user insight.
- ✦User research
- ✦Wireframes
- ✦Prototyping
- ✦Design systems
Graphic Design
Bold, purposeful visuals that bring ideas to life — modern, balanced, and unmistakably on-brand.
- ✦Brand identity
- ✦Email campaigns
- ✦Print & packaging
- ✦Social
AI-Assisted Design
Blending human creativity with AI-powered precision to design faster, smarter, and with intention.
- ✦Rapid concepting
- ✦Smart iteration
- ✦Content scaffolding
- ✦Workflow design
Email
[email protected]
Phone
717.814.0071
Studio
York, Pennsylvania