Cattastic Organics

This college project challenged me to create a full brand identity — including a logo and packaging — for a fictional company. I developed Cattastic Organics, an organic cat treat brand that focuses on using all-natural ingredients to give cats a healthy, wholesome snack.

The design embraces the playful and energetic nature of cats, reflected in both the logo and packaging. The leaping cat graphic captures movement and joy, while the bold typography and bright color palette convey a sense of fun and friendliness. Each treat bag design highlights its specific flavor through unique color and pattern choices, reinforcing the brand's natural and approachable personality.

The brief was to create a complete brand from scratch: a name, a logo, and a packaging system that could sit on a pet-store shelf and communicate natural, wholesome ingredients at a glance. Because the company is fictional, every decision — from voice to colour to pack structure — had to be invented and justified as part of the identity.

The logotype pairs rounded, friendly letterforms with the leaping cat mark so the name feels energetic without losing legibility. I chose an earthy, playful palette — natural greens and warm tones balanced with brighter flavour accents — to signal organic ingredients while keeping the range fun and approachable for cat owners.

On each pouch, the hierarchy runs from brand to flavour to benefit: the logo anchors the top, a bold flavour name and colour band identify the variety, and organic-style ingredient callouts reinforce the natural positioning.

All artwork was built as vector files in Illustrator so the logo and illustrations scale cleanly across pack sizes. Front and back panels were laid out to the pouch dimensions with consistent margins and type styles, then placed into realistic mockups in Photoshop to evaluate how the range reads as a set.