The Designer Drop

This promotional campaign was created to spotlight a large collection of designer goods available on PropertyRoom.com. The goal was to highlight high-end inventory while also improving on-site SEO and engagement.

I designed the landing page, along with web banners, email graphics, and a social post to promote the event across multiple channels. Each asset was created to maintain a cohesive look and feel — modern, luxury-inspired, and consistent with the PropertyRoom brand.

The campaign gave bidders a clear, visually appealing way to explore the featured products while driving additional traffic and awareness for the promotion.

The Designer Drop needed its own event identity inside the PropertyRoom.com marketplace — something that felt distinctly high-fashion while still clearly belonging to the PropertyRoom brand. The goals were to make a large, varied collection of designer goods easy to browse, give bidders confidence in what they were buying, and draw new traffic to the event from email and social.

I took cues from fashion editorial design: generous white space, refined serif-and-sans type pairing, and restrained colour so the products themselves provide the richness. The event branding sits at the top of every surface, followed by featured pieces and a single, clear path into the auction.

Curated editorial product grids group items by category and give each piece room to breathe, while consistent badge iconography marks authenticated luxury items so bidders can identify verified goods at a glance.

Working in Figma, I built reusable grid and card components so new products could be added to the landing page without redesigning the layout. Product photography was cleaned up and colour-balanced in Photoshop so items from different sources looked like part of one curated collection across web, email, and social.