Jacob & Co Watches

PropertyRoom.com hosted online auctions for a set of Jacob & Co timepieces — the ultra-sophisticated Epic X skeleton watch, the 18kt Gold Epic Tourbillon, and the Epic I V-2 Chronograph Limited Edition. Every watch started at just $1, with bidding opening September 28, 2026 at 9:00 a.m. ET and a full week to place bids. I designed the landing page and a three-phase campaign to carry bidders from first look to final bid.

The look borrows from luxury watch advertising: deep black and navy grounds, soft bokeh light, and a warm gold accent reserved for calls to action and key dates. The watches are always the heroes, and a single gold button keeps the next step obvious on every asset.

A low opening bid invites everyone in, but the brand behind the lots is high-end. The goal was to hold both ideas together: build anticipation during the preview, announce that the Jacob & Co collection was live, and create urgency in the final hours — without ever cheapening the product imagery.

The landing page opens with a gold-toned headline, a short introduction, the bidding start date and a Register for Free button, followed by three watch cards that act as a tab selector. Choosing a watch reveals its dedicated details — bidding opens and closes, model, movement, case and evaluation — with a Go to Auction button. A short brand story about Jacob & Co closes the page.

Each phase shifts mood while sharing one system: a navy glow for the preview, rich red satin for the live launch, and black with gold sparkle for the last-chance push.

I built the campaign in Figma and retouched the product photography and light effects in Photoshop, with Illustrator for type and graphic details. Shared master layouts made it quick to swap headlines, dates and buttons for each phase while keeping palette, type and watch placement consistent.