Cattastic Organics
This college project challenged me to create a full brand identity—including a logo and packaging—for a fictional company. I developed Cattastic Organics, an organic cat treat brand that focuses on using all-natural ingredients to give cats a healthy, wholesome snack.
The design embraces the playful and energetic nature of cats, reflected in both the logo and packaging. The leaping cat graphic captures movement and joy, while the bold typography and bright color palette convey a sense of fun and friendliness. Each treat bag design highlights its specific flavor through unique color and pattern choices, reinforcing the brand’s natural and approachable personality.
