Audemars Piguet Royal Oak Skeleton Watch
The Royal Oak Skeleton is one of those timepieces that instantly captures attention. Its open-worked design reveals the intricate mechanics beneath, showcasing the precision and craftsmanship that Audemars Piguet is celebrated for. The double balance wheel adds both technical sophistication and visual drama, resulting in a design that’s equal parts performance and artistry.
For this auction campaign, I designed a dedicated landing page, supported by homepage banners, social ads, and promotional emails for both the preview and live phases. The goal was to present the watch as not just a luxury item, but as a modern icon of design and innovation - blending elegance, exclusivity, and mechanical brilliance.
